Curious things, habits. People themselves never knew they had them. ~ Agatha Christie
Many people believe it takes 21 days to master a new habit.
Wishful thinking!
Self-help books and motivational gurus have promoted the 21-day myth for at least 50 years, with little research to validate the claim. In a 2009 European study, participants took a full 66 days to adopt a new habit.
In an age of ubiquitous social media and cell-phone videos, leaders know that one careless customer experience can go viral, ruining their corporate reputations and wrecking careers. They must therefore be transparent, conscientious and responsible to their global constituents, never forgetting that employees, customers and the community at large will hold them to the highest standards.
It turns out that a lot of what we previously thought about the brain isn’t true.
We’ve discovered, for example, that the brain continues to grow well into our later years through a process called “neuroplasticity.” It accommodates learning by producing new neurons, cells that help transfer information.
“Human communication has its own set of very unusual and counterintuitive rules.” — Malcolm Gladwell
What does it take to transmit bold new ideas to people who don’t want to hear them? How can the language you use facilitate enthusiastic, energetic implementation?
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