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The Global Coaching Group is led by Axel Wallem, co founder and managing director, and the GCG team.




Christa - A Personal Story

I am a passionate entrepreneur and live to coach. When I was a kid, I often helped out in my dad’s business. 

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My father invented cutting edge gardening techniques and produced high quality azaleas for the European market. After graduating from Business School, I went into banking. There I gained a wealth of international experience over 13 years of living and working in Europe and the U. S. In my last position, as Managing Director at Metzler Asset Management, I was one of the few women in Germany licensed to run a bank by the German financial regulator.


In banking, I learned how to build and nurture trusting partnerships with my clients. Over time, I could not quench my thirst for meaningful work there anymore. That’s why I became a coach in 2001. In 2006 I received the credentials of Master Certified Coach, the highest accreditation the International Coaching Federation awards. To me coaching is a calling and a way of life. It allows me to live my personal purpose: Touching Souls.


In 2007 I combined my love for coaching and my passion for business. I founded the Global Coaching Group. My vision was twofold: to bring the best coaches of the world to the best companies of the world. And to give the best coaches a home. In 2015, I felt we had achieved this vision. Since then, I have been working with my colleagues to re-invent the Global Coaching Group. We re-defined our purpose Connecting Business and Soul, we expanded our service offerings to include transformation support and we started our journey to becoming a larger, self-managing organization.


Axel - A Personal Story

Creating new ways of working in today's complex world.

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I come from an engineering and business background and have worked for companies of many different sizes, ranging from a one-man entrepreneurial startup to a big multinational corporation employing hundreds of thousands of employees worldwide.


Like everyone I had to accept the fact that we live in a world which is becoming increasingly complex and is demanding for new ways of living and working in order to achieve meaning in one’s life.


In the past, the lack of mobility and information were perhaps the main obstacles for professional development. Nowadays it is the excess of mobility, which means, being stuck with your own big car in never ending traffic jams, and the excess of partly useless information available at a swipe of the fingertip, becoming even bigger challenges for us to deal with.


The technology which enables us to work from home and therefore eliminates long commuting drives to workplaces and useless discussions is not being embraced and adopted with enthusiasm.  A major reason for this is that we are social beings and have to find the right equilibrium between the need of social interaction and the required loneliness to unleash all creativity and productivity to make this world a better place to live in.


In addition to that, rather “old school” mindsets that used to be the solution for past challenges are still being applied to the new realities that ask for different approaches.


The more experienced I become the more I deal with one single question: “How can we be true to ourselves and be part of and collaborate in larger organizations, like the cells in our bodies do?” By pursuing the answer to this question I became a coach more than ten years ago and helped Christa to found the Global Coaching Group.

Our evolutionary story

Since 2015, the Global Coaching Group has been on its way to becoming a self-organized global community of freelance coaches and coach-minded transformation experts. 

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In 2007, Christa Schöning founds the Global Coaching Group. Her vision is twofold:

  • To bring the best coaches in the world to the best global companies and 
  • To give the best coaches in the world a home.


In 2014 the book Reinventing Organizations written by organizational researcher and consultant Frederic Laloux, inspired the Global Coaching Group to get to the next step. Like many other executives, coaches and consultants, Christa fall in love with Frederic’s ideas. The book describes companies from a wide range of industries, which are successful because they are different: they work with fluid hierarchies, live their purpose and fully leverage the creativity of colleagues. Frederic calls these organizations “evolutionary”.


At the 2015 Global Coaching Group conference, we discuss our ideas with our clients and colleagues. We show how “evolutionary” leadership benefits organizational transformation and creates measurable value. We commit to becoming an evolutionary organization ourselves. Our clients encourage us to follow this path.


In 2016 the New Global Coaching Group takes shape. We re-define our purpose to “Connecting Business and Soul”. We formulate our values: Courage, Professionalism, Aspiration, Co-Creativity, and Humor. We introduce additional service offerings.


Standing firmly in our mindset as coaches, we are now a full-service provider on the human and cultural side of organizational evolution and transformation. More than ten self-organizing teams of coaches and professionals emerge to develop the Global Coaching Group. And we create our new logo, the tree of life; a symbol of fertility, creation and wisdom in many cultures around the globe.


At the next client conference, in 2017, we celebrate our 10-year anniversary and present the new version of the Global Coaching Group to our clients. There, we commit to supporting our clients to re-invent themselves and their organizations.

Stepping Stones:

  • 2007: Christa founds the Global Coaching Group

  • 2013: Christa’s initial vision is achieved – many handpicked top executive coaches serve some of the most exciting global clients in the world and find a supportive community

  • 2014/2015: Frederic Laloux inspires us with his book Re-Inventing Organizations

  • 2015: We present our ideas of self-organization, unfolding the full potential of being human and evolving purpose in organization to our clients. They encourage us to go further

  • 2016: The New Global Coaching Group takes shape: we re-invent our foundations and self-organizing teams of coaches emerge

  • 2017: 10-year celebration. We present the New Global Coaching Group and our new logo - the tree of life - to our clients.


Monika Binder

Global Business Development

Tanja Filtgen

Finance Manager

Patrick Lawson

Office Manager

Global Coaching Group GmbH

Sankt Jakob Str.9
82319 Starnberg
Phone +49 (0) 8157 92 58 30

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