Héctor Infer
Profile
Héctor Infer is an experienced executive coach and cultural transformation specialist with over three decades of experience helping organizations align values, culture, and performance. He designs and implements large-scale, in-company transformation projects that integrate cultural change with measurable improvements in engagement and business results. His approach is rooted in “cascading coaching,” enabling leadership alignment and sustainable organizational transformation.
As co-founder of Transform Action Spain and LatAm, Héctor leads a community of consultants dedicated to cultural transformation and innovative performance solutions. A certified CTT Global Facilitator with Barrett Values Centre, he has worked extensively across Spain, Portugal, and Latin America with both multinational subsidiaries and local firms.
Héctor’s broad business background includes senior regional development roles with BAT Industries, Bank of America, and Xerox. Trained in executive, transpersonal, and generative coaching, he combines systemic thinking with practical business insight to help leaders create meaningful, values-driven change.
Clients describe him as enthusiastic, empathetic, and trustworthy, reflecting his deep commitment to human and organizational growth.
Areas of Expertise: Executive Coaching for CEO’s, Coaching Across Cultures, Team Coaching and facilitation, Strategic Alignment & Business Modelling, Human Performance Engineering, Cultural Transformation Tools CTT ©, Systemic Cultural Transformation SCT ©, Evolutionary Change Facilitator ECT ©
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