What is Coaching

Coaching is partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.

Professional coaches provide an ongoing partnership designed to help clients produce fulfilling results in their personal and professional lives. Coaches help people improve their performance and strengthen the quality of their lives.

Coaches are trained to listen, to observe and to customize their approach to individual client needs. They elicit solutions and strategies from the client; they believe the client is inherently creative and resourceful. The coach's job is to provide support that enhances the skills, resources, and creativity that the client already has.

NOTE: Each competency listed on the following pages has a definition and related behaviors. Behaviors are classified as either those that should always be present and visible in any coaching interaction (in regular font), or those that are called for in certain coaching situations and, therefore, not always visible in any one coaching interaction (in italics).